ASE Plumbing & Heating Supplies

A well-established family run and owned business that first opened its doors in 1988, ASE is now Ludlow's premier Plumbing, Heating, Kitchen and Bathroom suppliers.

Within our premises at Ludlow Business Park, we offer a wide range of quality kitchens and bathrooms which are on display in our showrooms, serving customers in Tenbury Wells, Leominster, Church Stretton, Bishops Castle and the surrounding areas.

You can be assured of a personal service, dependable advice and the finest range of high-quality products. Whether you’re ordering an individual item or working with us towards a new kitchen or bathroom we will always endeavour to offer the best service, the highest level of friendly customer care and of course very competitive prices.

Plumbing and Heating

Gary heads our trade counter with Stephen and Hughie, which provides extensive stocks of plumbing and heating products. We supply everything from central heating boilers, radiators, oil tanks, cylinders, pumps, underfloor heating, above-ground waste and below-ground drainage to electrical fittings and cable, copper pipes and much more. Gary and the team provide an excellent service and are always happy to offer dependable advice.

Kitchen and Bathrooms

Our showroom is headed by Barney Jones who has years of experience in the industry and continually exceeds customer expectations with his huge knowledge.

He is assisted by senior salesperson Daniel Mellings. We provide a free kitchen & bathroom design service using computer-aided design software and we are always happy to book home visits. We can also arrange for our in-house installation team to carry out the fitting of your new bathroom.

Adam Wilks has years of experience in the plumbing, heating and bathroom industry. Adam undertakes all the home surveys and liaises with our in-house installation team. He is also on hand to lend his expertise where ever it is required.

Our showroom website can be found at

The Cafe is located within the main ASE building and offers customers a place to come and enjoy a full English breakfast, sandwiches, baguettes, soups, jacket potatoes along with drinks and various snacks.

Monkey Mania is also located within ASE building and is Ludlow’s premier party venue and indoor soft play centre for children and toddlers. We provide a three-tiered themed soft play experience and a separate area for toddlers.

We can be contacted by email - - or by telephone on 01584 300120


What our customers say

Very helpful professional service.
Really went out there way with designing and supplying my bathroom.
Every last screw catered for and for a really good honest competitive price.

And whilst your there u also.need to.try the cafe which is also as good ??

– Sam Elliott via Google

This place has the largest bathroom / kitchen showroom display I've EVER come across and it's here in Ludlow!

– Max via Yell

First Class service. Helpful staff and Adam is one of a kind. Will always use ASE!

– D Young via Facebook